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This is the kind of projects I truly love. Our first try was Trendy, whose name then changed to Indy (Nick asked me to keep that name for their daily news blog). Then, came her little sister/clon focused on younger brands. But we were missing half part so we added two guys to the family. We work on a kid/ teen character's team with nick to present different contents and brands. So much fun over the years. Hope it keeps growing.
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