Luf. loves design. With 15 years of experience in global branding, delivering solutions for top international companies, the focus is put on cutting edge design with good concepts behind. A never ending adventure of positioning and repositioning brands and products through understanding client and market's needs.
Works on global style guides, broadcast design, contents, fashion design, art exhibitions, packaging, editorial, illustration, events and products. Deeply in love with Kids’ Brands and turning small ideas into stories and products.